Quality Score

Definition:

The quality score is a component of the Ad ranking algorithm which determines the position of your PPC ad on Google search engine results page (SERPs). The quality score is an indicator for Google search of how relevant your ads, keywords and landing pages are to one another and the relevancy to the search phrase being used by the customer.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Keyword research – How to do keyword research.

Link building – 20 powerful link building tools to drive more traffic to your site.