PPC

Definition:

PPC (Pay Per Click) is a form of internet marketing which directs visitors to a website. Advertisers pay a fee to a publisher (normally a website owner or network of websites) each time an ad is clicked on by a visitor. Also see organic and affiliate.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Keyword research – How to do keyword research.

Types of A/B tests – How to optimise your website’s performance using A/B testing.