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    Positive Interaction

    1. Home
    2. Glossary of Conversion Marketing
    3. Positive Interaction
    How conversion rate optimisation is structured in an organisation will influence whether it is successful or not

    Definition:

    A positive interaction occurs in a multivariate test when two or more variables generate an interdependent improvement in the dependent (or output) variables.

    Resources:

     

    Conversion marketing – Glossary of Conversion Marketing.

    Over 300 tools reviewed – Digital Marketing Toolbox.

    A/B testing software – Which A/B testing tools should you choose?

    Types of A/B tests – How to optimise your website’s performance using A/B testing.

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