Peripheral Vision

Definition:

Peripheral vision is often more important than central vision to understand what we are looking at because central vision only captures what we are directly focussed on. Peripheral vision covers the rest of the visual field and we rely on this to get information on the type of image or scene we are looking at. Also see eye tracking.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Eye tracking research – Eye tracking solutions to boost conversions

 

Types of A/B tests – How to optimise your website’s performance using A/B testing.