A/B testing can use a Bayesian approach

Definition:

Output or dependent variables are those metrics that may be influenced by changes to the independent variables as part of an online experiment. The null hypothesis is rejected if the test shows a significant relationship between the independent variables and the output (dependent) variables.

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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