Loan words are words that have been taken from a foreign language with little or no modification. Typically direct translations don’t include loan words when copy is localised. See post on cross-cultural dimensions and website optimisation for more details.
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Culture and conversion rate optimization – Cross-cultural website optimization.
Types of A/B tests – How to optimise your website’s performance using A/B testing.