Image of table with load words

Definition:

Loan words are words that have been taken from a foreign language with little or no modification. Typically direct translations don’t include loan words when copy is localised. See post on cross-cultural dimensions and website optimisation for more details.

Image of table with load words

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Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Culture and conversion rate optimization – Cross-cultural website optimization.

 

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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