Link re-targeting is where you place your retargeting pixel code (e.g. for Facebook, Twitter etc.) inside of a link in your social media post to allow anyone that clicks on the link to be added to your re-targeting pixel. This enables you to re-target people who click through from your social media post to another website via a link in your post.
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Social media tools – How important is social media to a brand?
Social networks – What makes social networks tick?