Social media has become an important channel for digital marketing and so it's important to have the best social media tools to do the job.

Definition:

Link re-targeting is where you place your retargeting pixel code (e.g. for Facebook, Twitter etc.) inside of a link in your social media post to allow anyone that clicks on the link to be added to your re-targeting pixel. This enables you to re-target people who click through from your social media post to another website via a link in your post.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Social media tools – How important is social media to a brand?

Social networks – What makes social networks tick?

 

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