Image of table of comparison between full factorial and fractional factorial design

Definition:

Latin squares is a fractional-factorial experiment design used for multivariate testing. It assumes there is no interaction between the independent variables.

Comparison Between Full Factorial and Fractional Factorial

Image of table of comparison between full factorial and fractional factorial design
Source: Gupta, 2011

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close