New customer onboarding can make a big difference to your conversion rate


A latent conversion is when a visitor does not convert during their first visit to a website, but instead returns to the site on a second or subsequent visit to convert. Generally the conversion rate for returning visitors is higher than for new visitors because they have made a conscious decision to re-visit the site and may have compared competitor sites before deciding to return.

Conversion Path For Returning Visitor

Image of returning visitor conversion journey



Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.