New customer onboarding can make a big difference to your conversion rate

Definition:

A latent conversion is when a visitor does not convert during their first visit to a website, but instead returns to the site on a second or subsequent visit to convert. Generally the conversion rate for returning visitors is higher than for new visitors because they have made a conscious decision to re-visit the site and may have compared competitor sites before deciding to return.

Conversion Path For Returning Visitor

Image of returning visitor conversion journey

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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