Definition:

A landing page is the webpage that a visitor first lands on when they arrive on a website or app. The most common landing page is the homepage. However, best practice suggests that new visitors should be sent to a dedicated landing page which is specifically designed with the needs of such visitors in mind.

Image of conversionxl.com landing page for CRO training
Source: Conversionxl.com landing page

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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