Conversion rate optimisation is a strategic process for driving business growth

Definition:

Landing page optimization is a systematic process for improving the performance of landing pages using a combination of approaches including best practice design, usability research and online testing. It is also called Conversion Rate Optimization or Website Optimization.

Image of 8 step process for conversion rate optimization
Source: Neal Cole, Conversion Rate Consultant

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Process for optimization Р8 steps guaranteed to boost your conversion rate. 

 

Types of A/B tests – How to optimise your website’s performance using A/B testing.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close