Definition:
JavaScript is an open-sourced programming language used in web development. It was developed by Netscape to add dynamic and interactive elements to websites and is used by client-side A/B testing software to manipulate a webpage in your browser.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.
