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JavaScript – Definition:

JavaScript is an open-sourced programming language used in web development. It was developed by Netscape to add dynamic and interactive elements to websites and is used on the client-side and server side. For A/B testing software JavaScript is used  to manipulate a webpage in your browser.

HTML and CSS provide structure and style to your webpage, JavaScript allows a developer to add interactive elements that engage users. JavaScript can be used to create more dynamic webpages including:

1. Create Interactive Behaviour:

JavaScript gives the developer the ability to add interactivity to a web experience through;

      • Show or hide content by interacting with a call-to-action.

      • Display a drop-down, mega menu or a hamburger menu.

      • Create a carousel or slider of images.

          • Add animations to a web page.
          • Change the colour of elements (e.g. a button) when a user’s mouse hovers over it.

          • Allow users to zoom in or zoom out on an image on a product page.

          • Serve a count down clock  on a website

          • Enable users to play  audio and video player on a website.

2. Game Development:

JavaScript allows you to create browser games for users to interact and play with on a web page.

 

3. Build Web Servers and Developing Server Applications:

Developers can create simple web servers and build back-end infrastructure by apply Node.js.

 

4. Develop Web and Mobile Apps:

You can use JavaScript frameworks to create web and mobile apps. JavaScript code libraries provide pre-written code which developers can use to create routine programming features and tasks.   Common front-end frameworks include React, Angular, Vue and React Native. Node.js is a popular runtime environment used by companies including Netfix and Paypal.

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

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