JavaScript – Definition:
JavaScript is an open-sourced programming language used in web development. It was developed by Netscape to add dynamic and interactive elements to websites and is used on the client-side and server side. For A/B testing software JavaScript is used to manipulate a webpage in your browser.
HTML and CSS provide structure and style to your webpage, JavaScript allows a developer to add interactive elements that engage users. JavaScript can be used to create more dynamic webpages including:
1. Create Interactive Behaviour:
JavaScript gives the developer the ability to add interactivity to a web experience through;
Show or hide content by interacting with a call-to-action.
Display a drop-down, mega menu or a hamburger menu.
Create a carousel or slider of images.
- Add animations to a web page.
Change the colour of elements (e.g. a button) when a user’s mouse hovers over it.
Allow users to zoom in or zoom out on an image on a product page.
Serve a count down clock on a website
Enable users to play audio and video player on a website.
2. Game Development:
JavaScript allows you to create browser games for users to interact and play with on a web page.
3. Build Web Servers and Developing Server Applications:
Developers can create simple web servers and build back-end infrastructure by apply Node.js.
4. Develop Web and Mobile Apps:
You can use JavaScript frameworks to create web and mobile apps. JavaScript code libraries provide pre-written code which developers can use to create routine programming features and tasks. Common front-end frameworks include React, Angular, Vue and React Native. Node.js is a popular runtime environment used by companies including Netfix and Paypal.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.
