Conversion Uplift is a marketing consultancy which specialises in conversion rate optimisation

Iterative Testing

Definition:

Iterative testing is a process of basing tests on insights gleaned from previous tests to make changes gradually and that are evidence based.  A test and learn process is a much more scientific approach to website improvement than completely redesigning your website from scratch.

Image of test and learn process for conversion rate optimization

Resources:

 

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Types of A/B tests – How to optimise your website’s performance using A/B testing.

Digital Marketing and Insight