Interruption marketing is a form of marketing which requires that visitors are interrupted during their normal tasks and browsing behaviour (e.g web banner ads, pop-ups or overlays).
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?
Types of A/B tests – How to optimise your website’s performance using A/B testing.