Inferential Statistics

Definition:

Inferential statistics are a set of techniques that enable us to take a sample of observations and make generalisations about the population from which the sample was drawn. Sampling techniques, such as random sampling, allow us to make generalisations about the population as a whole.

 

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

A/B testing software – Which A/B testing tools should you choose?

Optimisation process – 8 steps guaranteed to boost your conversion rate.