Hero Image


The hero image should be a credible photo or video of a solution that embraces relevance, context, emotion and value to inform or persuade a customer to take action. It is usually a large banner image that is positioned in a prominent central location above the fold on a webpage.

When evaluating a hero image a number of factors need to be considered including:

  1. Keyword relevancy.
  2. How it supports the scent trial.
  3. How does it communicate the purpose of the page?
  4. Does it communicate authenticity?
  5. What qualities or emotions does it communicate?
  6. Does it display the customer as the hero (not the brand)?


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