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    Geo Targeting

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    2. Glossary of Conversion Marketing
    3. Geo Targeting

    Image demonstrating the difference between geo-fencing and geo-targeting

    Definition:

    Geo targeting is a method of delivering different advertisements according to the geographical location of a visitor. This is a way of improving the relevancy of an ad by using criteria such as country, region, post code or ISP address. See also geo-fencing.

    Image demonstrating the difference between geo-fencing and geo-targeting

     

    Resources:

    Conversion marketing – Glossary of Conversion Marketing.

    Over 300 tools reviewed – Digital Marketing Toolbox.

    A/B testing software – Which A/B testing tools should you choose?

     

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