Definition:
Geo targeting is a method of delivering different advertisements according to the geographical location of a visitor. This is a way of improving the relevancy of an ad by using criteria such as country, region, post code or ISP address. See also geo-fencing.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tools should you choose?