Definition:
A first-party cookie is a small text file created by the website a visitor is currently on and is stored in the user’s browser.
To view and edit cookies in Chrome download the Editthiscookie.com browser extension.
Resources:
Conversion marketing – Glossary of Conversion Marketing.
Over 300 tools reviewed – Digital Marketing Toolbox.
A/B testing software – Which A/B testing tool should you choose?
