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    Cost Per Thousand Impressions (CPM)

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    2. Glossary of Conversion Marketing
    3. Cost Per Thousand Impressions (CPM)
    Image of key formula for CPA, LTV and GPPC

    Definition:

    The cost per thousand impressions (CPM) is the monetary value that an advertiser pays for each thousand views of an ad on a website.

    Resources:

    Conversion marketing – Glossary of Conversion Marketing.

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