Image of cookie names using editthiscookie.com

Definition:

A cookie is a small text file that a website uses to store and retrieve information about your current or past visits to an individual website. Cookies are stored in your web browser and are used by client-side  A/B testing software to identify which variant of a design a user should be served. Cookies allow servers to aggregate requests and data for an individual visitor.

To view and edit cookies in Chrome download the Editthiscookie.com browser extension.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox. 

A/B testing solutions – Which A/B testing tools should you choose?

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close