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    Continuous Variable

    1. Home
    2. Glossary of Conversion Marketing
    3. Continuous Variable

    Definition:

    A continuous variable is a data item that can take any value between its minimum and maximum. For A/B testing this could refer to time of day or temperature. See also discrete variable.

    Image of chart with continuous variables

    Resources:

    Conversion marketing – Glossary of Conversion Marketing.

    Over 300 tools reviewed – Digital Marketing Toolbox.

    A/B testing tools – Which A/B testing tool should you choose?

     

     

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