Image of a cloak to represent SEO cloaking

Definition:

Cloaking is search engine optimization (SEO) technique where the content shown to a search engine spider is different from that served to a human visitor in order to influence search engine rankings. Sites found using cloaking are normally penalised by search engines.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Digital Marketing toolbox – Over 300 resources.

Keyword research – How to do keyword research.

Link building – Top link building tools to drive traffic to your site.

 

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