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Click Stream

User flow from Google Analytics

Definition:

Click stream data is a feature of most web analytics software that shows the most popular sequences of pages viewed by visitors to a website. In Google Analytics this is referred to as ‘Behaviour flow’.

Image of Behaviour flow report from Google Analytics
Source: Behaviour flow report, Google Analytics

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Digital Marketing toolbox – Over 300 resources.

Web analytics – 18 free & pad web analytics solutions

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