Card sorting tools allow you to optimise your information architecture

Card Sorting

Definition:

Card sorting is a usability tool to improve website navigation by asking users to organise topics into categories and may involve them naming these groups. This identifies how users’ would expect to find content or functionality on a website. See also tree testing.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Critique of card sorting – 6 card sorting tools  to improve website navigation.

Tree testing – How to use tree testing to improve findability.

Digital Marketing toolbox – Over 300 resources.

Digital Marketing and Insight