Image of PPC ads on Google for holidays in Algarve

Definition:

Broad match refers to the default method of keyword-matching in PPC campaigns. It displays ads using similar phrases, singular or plural forms, misspellings, synonyms, and related searches. For example if you are targeting “roof tiles” your ad would be displayed if someone searches for “roofing tiles” or “tiles for roofs”. When these two phrases were input into Google search a number of the same sponsored ads are generated. See also exact match.

Image of example of broad match search results

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Digital Marketing toolbox – Over 300 resources.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close