Back Links

Definition:

A back link is a hypertext link from another website to your site. Back links from reputable sites are one of the main indicators that search engines have to rank the relevance of content for key words. The number of quality back links will influence how popular and important a website is considered by search engines.

Image of Google Search Console showing links to your site

Google Search Console

You can find out how many back links your site as by going to your Google Search Console (previously Google Webmaster Tools) and under Search Traffic select “Links to your site”. This will show your most linked content.

Resources:

Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

SEO  link building tools – 20 Powerful link building tools to drive more traffic to your site.