image of visual cues that create good affordance


Attention-driven design uses visual design, including visual cues, contrast, and encapsulation to attract user attention to the more important elements of a page.

Here we used encapsulation of the registration form to achieve an uplift of 8.03%  in completed registrations which was worth around £93,000 pa in additional revenues.

A/B test of registration form using encapsulation


Conversion marketing – Glossary of Conversion Marketing.

Over 300 tools reviewed – Digital Marketing Toolbox.

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