Important terms in conversion marketing:
This glossary of conversion marketing contains 274 conversion, psychological biases and neuroscience terms that are used in website optimisation. It also includes many examples from A/B optimisation tests.
Please email us at firstname.lastname@example.org if you would like to suggest other conversion or psychological terms that should be included in the glossary.
In this glossary you will find many examples of how conversion marketing is successfully implemented in the real world.
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Conversion Attribution Modelling
Conversion rate optimisation is central to all digital marketing activity as it determines how successful you will be in helping visitors achieve their goals and it also allows you to grow your business. As a result conversion marketing now covers a diverse range of skills and activities, from design, web analytics, human psychology, user experience, usability testing, customer research, competitor analysis and neuroscience. This glossary of conversion marketing is designed to assist you in understanding key terms and provides some real life examples for you to use in your day-to-day conversations.
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- About the author: Neal provides digital marketing optimisation consultancy services and has worked for brands such as Deezer.com, Foxybingo.com, Very.co.uk, partypoker.com and Bgo.com. He uses a variety of techniques, including web analytics, personas, customer journey analysis and customer feedback to improve a website’s conversion rate.
- Neal has had articles published on website optimisation on CXL and Usabilla.com. As an ex-market research and insight manager he also had posts published on the GreenBook Blog research website. If you wish to contact Neal please send an email to email@example.com. You can follow Neal on Twitter @conversionupl, see his LinkedIn profile or connect on Facebook.