By - Neal Cole

Why Do ‘Box Tickers’ Kill Conversion Optimisation Programmes?

Why Do Most Conversion Optimisation Programmes Fail? Why is it so difficult to get companies to build conversion rate optimisation (CRO) programmes and develop a culture of experimentation? When trying to get A/B tests approved and built it can seem like you are swimming through treacle. I’ve done it and I can tell you that just when you think you

By - Helen Sayer

5 Design Tips To Increase Conversions

Designing Websites That Convert: For a website to succeed it can’t solely rely on compelling design and thought-provoking content. Developers need to find a style that feeds into the user experience of the website and functionality while being easy to understand by anyone who visits. A phrase that often gets thrown around in the world of web design is “beauty

By - Neal Cole

Personal Injury Landing Pages That Convert

How to create personal injury landing pages that convert! Personal injury claims can result in a payment of tens of thousands of pounds and so fees of several thousand pounds can be earned by the lawyer who gets the business. That’s why companies are prepared to bid an average of £75 per click in AdWords for the keyword phrase “personal

By - Neal Cole

Five Design Mistakes That Kill Conversion Rates

Common Design Mistakes To Avoid: Good web design is usually simple and intuitive, but that doesn’t mean web design is easy or that design mistakes don’t occur. This is why it’s important to bring together specialists in areas such as UX design, conversion optimisation and user research to help create a great user experience that delivers a high conversion rate.

By - Neal Cole

4 Design Trends That Are Conversion Killers

Four Conversion Killers To Avoid: Conversion killers are often caused by designers and webmasters copying trends and ideas they see on other websites. Many of these ideas are then implemented without a proper evaluation of how they influence user behaviour and conversion rates. Designers and webmasters often assume the sites they are copying have tested the element first. Unfortunately this is

By - Neal Cole

Does Skeuomorphism Improve Adoption of Technology?

What is Digital Skeuomorphism? Skeuomorphism is the design concept which uses ornamental design elements to create three dimensional effects to make items resemble their real-world counter-parts.  Digital skeuomorphism is frequently used to provide a visual cue in the design of user interfaces and web design. This can help improve your conversion rate because it makes a design more intuitive. For

By - Neal Cole

How To Create A High Performing Landing Page Design

  Why does your landing page design suck? Are you struggling with a conversion rate of less than 6% with your landing page design?  Are over 30% of your visitors bouncing and are your engagement metrics poor? Well, if  that is the case there is a strong likelihood that your page is suffering from one or more of the 7

By - Neal Cole

How To Undertake a Heuristic Evaluation of a Website

How does a heuristic evaluation improve conversion? A heuristic evaluation is an expert based analysis that applies experience-based techniques to identify and discover solutions to problems with a user experience. It is a structured approach to assessing an existing user design and though it offers no guarantees about being right, it is an important initial step in a systematic approach

By - Neal Cole

Why Should You Use A Google 5 Day Design Sprint?

What I learned from a Google 5 day design sprint I was recently asked to use my expertise in user behaviour and conversion optimisation to contribute to a Google 5 day design sprint run by New Haircut. It was a very intensive, but enjoyable five days working on a new digital concept. It’s a great way of making rapid progress

Have you heard how the US Air Force used the average dimensions of pilots to design their cockpits?
By - Neal Cole

The Myth of The Average User

Beyond The Average User! Averages are everywhere in digital marketing. Mobile designers use average thumb size to determine button height and project teams often base decisions on the average user. Many metrics are also based on averages  such as click-through rates, open rate, conversion rate and average basket value. Whether we like it or not most websites are designed for

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