Category Archives: Website Design

Does Skeuomorphism Improve Adoption of Technology?

What is Digital Skeuomorphism? Skeuomorphism is the design concept which uses ornamental design elements to create three dimensional effects to make items resemble their real-world counter-parts.  Digital skeuomorphism is frequently used to provide a visual cue in the design of user interfaces and web design. This can help improve your conversion rate because it makes… Read More »

How To Create A High Performing Landing Page Design

  Why does your landing page design suck? Are you struggling with a conversion rate of less than 6% with your landing page design?  Are over 30% of your visitors bouncing and are your engagement metrics poor? Well, if  that is the case there is a strong likelihood that your page is suffering from one… Read More »

How To Undertake a Heuristic Evaluation of a Website

How does a heuristic evaluation improve conversion? A heuristic evaluation is an expert based analysis that applies experience-based techniques to identify and discover solutions to problems with a user experience. It is a structured approach to assessing an existing user design and though it offers no guarantees about being right, it is an important initial… Read More »

The Myth of The Average User

Beyond The Average User! Averages are everywhere in digital marketing. Mobile designers use average thumb size to determine button height and project teams often base decisions on the average user. Many metrics are also based on averages  such as click-through rates, open rate, conversion rate and average basket value. Whether we like it or not… Read More »

Why Should Marketers Target the Subconscious Mind?

Is our subconscious mind really in charge? How many times have you noticed that you completed a task or arrived somewhere without thinking about how you achieved it? That’s your subconscious mind in action, making fast and automatic decisions with little or no conscious awareness of the decisions we make. Why does this occur? Research… Read More »

CRO & The Growth Strategy That’s Being Ignored

Why is CRO failing to get traction in the boardroom? Why is it that Amazon Prime converts 74% of the time on and yet the average Ecommerce retailer only converts 3.1% of the time according to research by Millward Brown Digital? Even non-Prime customers convert 13% of the time. Bryan Eisenberg, CRO expert and… Read More »

Conversion Rate Optimisation Strategy Mistakes

10 Top Conversion Rate Optimisation Strategy Mistakes: There is plenty of advice on Twitter and other social media about conversion rate optimisation strategy. ConversionXL, Widerfunnel, and Hubspot to name but a few. Despite this many organisations continue to make some basic errors that seriously limit their ability to improve sales and revenues from their conversion rate optimisation… Read More »

Why Does A One-Page Website Suck?

What Is A One-Page Website? Is a one-page website a passing fad that participants will in time see as a ghastly mistake or do they have a place as a practical alternative to the traditional large website? Now, I’m not questioning the role of a single page website for a landing page for promotions or product announcements, special project,… Read More »