Tailor your copy for maximum conversions
By - Victoria Greene

How To Tailor Your Copy For Maximum Conversions

Conversion Rate Optimisation Best Practices 2018 For New Website Copy: Conversion rate can be summarised as the average number of users who take a desired action while visiting your website, be that purchasing a product, signing up to an email list, or whatever. A high conversion rate is good news for your business, and there are a lot of factors

By - Neal Cole

Website Rating Software & Customer Reviews

  Rank Your Website To Improve Traffic & Conversions:  Updated 15/06/18: Trust is just as important online as it is offline. That’s why many people use website rating reputation tools to check out websites, links and files before they decide to interact with them. Website owners can also use these tools to check the rating of their own sites to

By - Neal Cole

How Does Culture influence Digital Marketing

How Culture Influences Conversions: Does culture influence digital marketing and website optimisation? Marketing is about persuading visitors to take action. But what if your visitors come from a range of different countries and cultures?  Will one strategy work for all visitors even though they come from different cultures? Design and culture are highly interrelated and yet little allowance is often

Using icons without labels can reduce the use of navigation elements
By - Neal Cole

Are Icons Without Labels Conversion Killers?

Are you annoying visitors by having icons without labels?  Labels are helpful right? Without labels we are unable to categorise products, services, websites, cars, even people and many other things. So WTF  – I keep coming across websites and apps that use icons without labels. Are they completely mad or do they think it is cool to create uncertainty and

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