SaaS Marketing Metrics To Die For! SaaS marketing companies live and die by metrics because to grow a SaaS company rapidly and in a sustainable way it’s essential to quickly identify the effectiveness of different strategies and if necessary change tact swiftly to survive. Metrics need to allow you to measure the impact of your strategy and also identify
Why Customer Onboarding Tools? Updated 7th December 2017: Research by the Nielsen Norman Group indicates that most visitors will take just 10 to 12 seconds to decide whether to exit a webpage if it doesn’t sufficiently engage them. Customer onboarding tools can help reduce anxiety and improve engagement. Users know that websites are of highly variable quality and are ruthlessly looking to abandon the
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