By - Neal Cole

Web Analytics 101 – A Contractor’s Guide

Web Analytics – A Consultant’s Perspective: Like any data source web analytics can only be valuable if the data it generates is an accurate reflection of what it is supposed to be measuring. This is why I am regularly employed by companies to audit their web analytics and improve tag management and reporting. This experience has shown how diverse organisations

By - Neal Cole

10 SaaS Marketing Metrics For A Lean Business!

SaaS Marketing Metrics To Die For! SaaS marketing companies live and die by metrics because to grow a SaaS company rapidly and in a sustainable way it’s essential to quickly identify the effectiveness of different strategies and if necessary change tact swiftly to survive.   Metrics need to allow you to measure the impact of your strategy and  also identify

By - Neal Cole

Strategies for Optimising Your SaaS  Marketing Funnel

Getting Customers Through The SaaS  Marketing Funnel:   How often do you hear the SaaS marketing funnel is all about rapidly growing subscriptions and reducing churn? These metrics are undoubtedly important to the success of your business but this one size fits all approach to the recurring subscription business model is problematic because it ignores the nature of your product

By - Sophie Krokida

10 Marketing Automation Techniques to Increase eCommerce Conversions

How To Use Marketing Automation in 2019 Does marketing automation represent a new phase in the role of marketing in business?Marketing is the lifeblood of every business, big or small. And it’s history goes a long way back, taking its modern form back to the Industrial Revolution. In recent times marketing has changed our lives radically  as it responded to

By - Michelle Deery

How to Design Your Website For The Mobile-First Experience in 7 Easy Steps

Why Mobile-First? It doesn’t matter how awesome the desktop version of your website is, if you haven’t primed your website for the mobile experience you’ll be missing out on lots of potential sales. Your website needs to be optimized for everything when it comes to mobile, from the design to the overall shopping experience. The rise and rise of mobile

By - Zara Walker

How Remarketing Can Boost Sales for Your eCommerce Site

What is Remarketing? Have you ever noticed that one week you might google something about dog collars and within a few days, Facebook is displaying everything from dog treats to those collars you looked at… only cheaper? This is a clever technological advancement that is giving a substantial amount of power to businesses and marketers. But, that power isn’t only

By - Vanessa Davis

How to Create a Conversion Optimization Plan Everyone Understands

What is a conversion optimization plan? Conversion rate optimization (CRO) is the practice of modifying websites in order to increase their effectiveness at turning visitors into customers. CRO is just one of the many available strategies for improving website performance, which include pay-per-click advertising (PPC), search engine optimization (SEO), social media marketing (SMM), and others. The main difference between these

By - Alexandra Reay

8 Facts About AI in the Marketing Revolution

AI and the Marketing Revolution Digital marketing is experiencing substantial changes in the last few years due to the impact of Artificial Intelligence (AI). A report shows that over 60% of companies with an innovation strategy are using AI to identify opportunities in data they would have missed otherwise. But the new technology goes way beyond strategic decision-making because it

By - Jennifer Saunders

5 Steps for Understanding and Targeting Your Buyers Personas

Why Create Buyer Personas? Knowing the personas of your buyers is a no-nonsense shortcut to revenue growth and solid brand presence. The buyer persona knowledge gives you the opportunity to focus all your resources in a way that will ensure maximum efficiency and is a powerful strategy for conversion rate optimisation. Marketing Insider Group conducted an interesting survey not too

By - Margaret Reid

How to Boost Conversions Using Psychological Tactics

Why Do Psychological Tactics Work? Psychological tactics boost conversions because studies have shown that 90% of consumers’ buying decisions are influenced by emotions. In almost any case, a website will try to sell a product or a service. However, even though the product or service is great, your visitors might still not buy them. Why? Because you didn’t manage to

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