By - Neal Cole

A Guide To Cross-Domain Tracking in Google Analytics

A Step-By-Step Guide To Cross-Domain Tracking in Google Analytics: Cross-domain tracking is often the last piece in the jigsaw to enable measurement of the complete user journey. It is essential for many websites because few sites can host every step of  the user journeys such as the payment gateway or price comparison search engines. For this reason cross-domain tracking is

By - Neal Cole

Setting Up Enhanced Ecommerce with Google Tag Manager

A Step-Step Guide to Enhanced Ecommerce in GTM: Enhanced Ecommerce reporting is one the most valuable ways of enriching the data collected by Google Analytics. It generates a series of reports by enabling additional metrics and dimensions to capture data on user interactions with your products or services on your website store. Enhanced E-commerce tracking in Google Analytics is superior

By - Neal Cole

How is Coronavirus Changing Digital Marketing?

How has Coronavirus Changed Behaviour?   How will the Coronavirus crisis disrupt digital marketing and who will be the winners and losers? Coronavirus  has already resulted in major changes in consumer and organisational behaviour.  The UK and the USA are in lockdown and this is having a huge impact on how people use digital channels. Coronavirus is creating uncertainty and

By - Neal Cole

Creating Optimised Online Forms with Paperform

  How important are online forms? Creating online forms that look professional and work for both the user and your website is one of the most important aspects of conversion rate optimisation. There can be a tendency to focus on users who attempt and succeed in completing our online forms rather than those who never begin the form. This is

By - Neal Cole

Automating A Complex Funnel Visualisation in Data Studio

A Step-By-Step Guide to Automating a Complex Funnel Visualisation:   Attempting to automate a complex funnel visualisation in Data Studio can be difficult when you have multiple pages or events at certain steps in the user journey. Most experts suggest creating a goal in Google Analytics for each step in the journey. This is no help as goals don’t allow

By - Neal Cole

How to track clicks from emails in Google Analytics:

A Step-By-Step Guide to Track Clicks From Emails in Google Analytics: It’s essential to track clicks from emails in Google Analytics to be able to measure the performance of your email campaigns. However, email clicks are also an important step in most sign-up and password reset journeys. Many off-the shelf solutions, such as Mailchimp, allow for automated integration with Google

By - Neal Cole

How to Create a Complex Funnel Visualisation in Data Studio

Google’s Data Studio is a fantastic free data visualisation tool but it doesn’t have a complex funnel visualisation chart  for calculating your conversion rate. In addition it doesn’t allow you to use the funnel steps from Google Analytics goals. Most blogs suggest using a standard bar chart in Data Studio and creating a goal for each step in the funnel.

By - Neal Cole

Web Analytics 101 – A Contractor’s Guide

Web Analytics – A Consultant’s Perspective: Like any data source web analytics can only be valuable if the data it generates is an accurate reflection of what it is supposed to be measuring. This is why I am regularly employed by companies to audit their web analytics and improve tag management and reporting. This experience has shown how diverse organisations

By - Neal Cole

10 SaaS Marketing Metrics For A Lean Business!

SaaS Marketing Metrics To Die For! SaaS marketing companies live and die by metrics because to grow a SaaS company rapidly and in a sustainable way it’s essential to quickly identify the effectiveness of different strategies and if necessary change tact swiftly to survive.   Metrics need to allow you to measure the impact of your strategy and  also identify

By - Neal Cole

Strategies for Optimising Your SaaS  Marketing Funnel

Getting Customers Through The SaaS  Marketing Funnel:   How often do you hear the SaaS marketing funnel is all about rapidly growing subscriptions and reducing churn? These metrics are undoubtedly important to the success of your business but this one size fits all approach to the recurring subscription business model is problematic because it ignores the nature of your product

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