By - Neal Cole

Skyrocket Conversions By Fixing Your User Experience

A broken user experience can completely kill conversions and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are much more likely to be noticed

By - Neal Cole

Improving Information Architecture Using Tree Testing

How Good Is Your Information Architecture? The information architecture of a site or app is crucial to creating a good user experience. A good test of the information architecture is to evaluate how easy it is for visitors to find what they are looking for.  However, many websites and apps have never tested the findability of items in their navigation

By - Neal Cole

11 Card Sorting Tools To Improve Information Architecture

What is Card Sorting? Updated 20/12/17: Online card sorting  is a usability tool that  helps categorise your webpages by identifying how visitors would expect to find content or functionality. Online card sorting is a quick and simple way of evaluating  your information architecture, workflow, menu structure or user navigation journeys. Card sorting  tools ask users to organise topics into categories

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