A broken user experience can completely kill conversions and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are much more likely to be
Why Should You Do Usability Testing? Updated: 24/11/2020 To create a pain free user experience and optimise conversion it is essential to carry out usability testing research. Sure, you can ask a few people around the office to check out your new site, but it is more important to get feedback from ‘real users’ who do not work in e-commerce and
What is Card Sorting? Updated 20/12/17: Online card sorting is a usability tool that helps categorise your webpages by identifying how visitors would expect to find content or functionality. Online card sorting is a quick and simple way of evaluating your information architecture, workflow, menu structure or user navigation journeys. Card sorting tools ask users to organise topics into categories