Why visual design feedback? Insightful visual design feedback can prevent changes being made to your site that can damage the user experience and reduce your conversion rate. Your website should be like a highly-tuned racing car that provides a high performance and competitive driving experience. A website’s code, design and content are like the car’s engine, body and fuel respectively.
Don’t Make Me Think! Steve Krug communicates almost everything you need to know with the title of his book – Don’t make me think! Everything on a web page should be self-evident, obvious and self-explanatory. A good design should be intuitive and almost instantly recognisable for what it does or sells. If it isn’t that obvious you are probably
A broken user experience can completely kill conversions and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are much more likely to be
What I learned from a Google 5 day design sprint I was recently asked to use my expertise in user behaviour and conversion optimisation to contribute to a Google 5 day design sprint run by New Haircut. It was a very intensive, but enjoyable five days working on a new digital concept. It’s a great way of making rapid progress
Quick Design Feedback Tools: How do you get quick design feedback so that you can minimise the risk of reducing conversion on your site or app? There is constant pressure to keep websites looking fresh and to add new functionality or content to improve the customer experience. However, from my experience of evaluating website performance one thing is guaranteed, customers
How Good Is Your Information Architecture? The information architecture of a site or app is crucial to creating a good user experience. A good test of the information architecture is to evaluate how easy it is for visitors to find what they are looking for. However, many websites and apps have never tested the findability of items in their navigation
Why Should You Do Usability Testing? To create a pain free user experience and optimise conversion it is essential to carry out usability testing research. Sure, you can ask a few people around the office to check out your new site, but it is more important to get feedback from ‘real users’ who do not work in e-commerce and are not
What is Card Sorting? Updated 20/12/17: Online card sorting is a usability tool that helps categorise your webpages by identifying how visitors would expect to find content or functionality. Online card sorting is a quick and simple way of evaluating your information architecture, workflow, menu structure or user navigation journeys. Card sorting tools ask users to organise topics into categories