By - Ruchi Ruchi Goel

How Do Visual Design feedback Tools Help Optimise Websites?

Why visual design feedback? Insightful visual design feedback can prevent changes being made to your site that can damage the user experience and reduce your conversion rate.  Your website should be like a highly-tuned racing car that provides  a high performance and competitive driving experience. A website’s code, design and content are like the car’s engine, body and fuel respectively.

By - Neal Cole

11 Usability Insights From Don’t Make Me Think!

Don’t Make Me Think! Steve Krug communicates almost everything he needs to say with the title of his book – Don’t make me think! Everything on a web page should be self-evident, obvious and self-explanatory. A good design should be intuitive and almost instantly recognisable for what it does or sells. If it isn’t that obvious you are probably doing

By - Neal Cole

Skyrocket Conversions By Fixing Your User Experience

A broken user experience can completely kill conversions and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are much more likely to be noticed

By - Neal Cole

Why Should You Use A Google 5 Day Design Sprint?

What I learned from a Google 5 day design sprint I was recently asked to use my expertise in user behaviour and conversion optimisation to contribute to a Google 5 day design sprint run by New Haircut. It was a very intensive, but enjoyable five days working on a new digital concept. It’s a great way of making rapid progress

By - Neal Cole

9 Tools For Getting Quick Design Feedback

Quick Design Feedback Tools: How do you get quick design feedback so that you can minimise the risk of reducing conversion on your site or app? There is constant pressure to keep websites looking fresh and to add new functionality or content to improve the customer experience. However, from my experience of evaluating website performance one thing is guaranteed, customers

By - Neal Cole

Improving Information Architecture Using Tree Testing

How Good Is Your Information Architecture? The information architecture of a site or app is crucial to creating a good user experience. A good test of the information architecture is to evaluate how easy it is for visitors to find what they are looking for.  However, many websites and apps have never tested the findability of items in their navigation

Usability testing helps prevent user frustration from a poor user experience
By - Neal Cole

Why Does Usability Testing Improve Conversions?

Why Should You Do Usability Testing? To create a pain free user experience and optimise conversion it is essential to carry out usability testing research. Sure, you can ask a few people around the office to check out your new site, but it is more important to get  feedback from ‘real users’ who do not work in e-commerce  and are not

By - Neal Cole

11 Card Sorting Tools To Improve Information Architecture

What is Card Sorting? Updated 20/12/17: Online card sorting  is a usability tool that  helps categorise your webpages by identifying how visitors would expect to find content or functionality. Online card sorting is a quick and simple way of evaluating  your information architecture, workflow, menu structure or user navigation journeys. Card sorting  tools ask users to organise topics into categories

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