Why Mobile-First? It doesn’t matter how awesome the desktop version of your website is, if you haven’t primed your website for the mobile experience you’ll be missing out on lots of potential sales. Your website needs to be optimized for everything when it comes to mobile, from the design to the overall shopping experience. The… Continue reading How to Design Your Website For The Mobile-First Experience in 7 Easy Steps
Why visual design feedback? Insightful visual design feedback can prevent changes being made to your site that can damage the user experience and reduce your conversion rate. Your website should be like a highly-tuned racing car that provides a high performance and competitive driving experience. A website’s code, design and content are like the car’s… Continue reading How Do Visual Design feedback Tools Help Optimise Websites?
Is Your Real Estate Landing Page Leaking Money? The real estate and buy-to-let sector is highly competitive and derives most of its traffic from paid search advertising (i.e PPC and display advertising). For this reason it is especially important to optimise real estate landing page design when traffic is so expensive. I’ve already… Continue reading What Makes A High Converting Real Estate Landing Page?
Don’t Make Me Think! Steve Krug communicates almost everything you need to know with the title of his book – Don’t make me think! Everything on a web page should be self-evident, obvious and self-explanatory. A good design should be intuitive and almost instantly recognisable for what it does or sells. If it isn’t… Continue reading 11 Usability Insights From Don’t Make Me Think!
Secrets of Optimisation of Gambling Sites – Registration: In my first post on optimising gambling sites I covered the psychology behind using bonuses as an acquisition tool. In this post you will learn about the challenges of optimising account creation and registration forms. Regulation Forms and Account Creation: Registration forms for gambling sites are mandatory… Continue reading Why Are Registration Forms on Gaming Sites So Poor?
What is Digital Skeuomorphism? Skeuomorphism is the design concept which uses ornamental design elements to create three dimensional effects to make items resemble their real-world counter-parts. Digital skeuomorphism is frequently used to provide a visual cue in the design of user interfaces and web design. This can help improve your conversion rate because it… Continue reading Does Skeuomorphism Improve Adoption of Technology?
A broken user experience can completely kill conversions, and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are… Continue reading Skyrocket Conversions By Fixing Your User Experience
Conversion Elite, Manchester, 2nd November 2017 Whenever I attend a conference I like to spend five minutes at the end of the event to write down the big take-outs. This helps me reflect on the key themes and it forces me to consider what I should change or add to my approach to conversion rate… Continue reading 11 Insights From Conversion Elite 2017
Get free digital tools to increase Conversions! When you establish a digital start-up budgets are very tight and free digital tools can help save your business. It’s essential to have visibility of how your business is performing. When I advise start-ups on how to optimise their website the first thing I do is set them… Continue reading 5 Free Digital Tools That Every Start-Up Should Have
What I learned from a Google 5 day design sprint I was recently asked to use my expertise in user behaviour and conversion optimisation to contribute to a Google 5 day design sprint run by New Haircut. It was a very intensive, but enjoyable five days working on a new digital concept. It’s a great… Continue reading Why Should You Use A Google 5 Day Design Sprint?