Why Mobile-First? It doesn’t matter how awesome the desktop version of your website is, if you haven’t primed your website for the mobile experience you’ll be missing out on lots of potential sales. Your website needs to be optimized for everything when it comes to mobile, from the design to the overall shopping experience. The rise and rise of mobile
Why visual design feedback? Insightful visual design feedback can prevent changes being made to your site that can damage the user experience and reduce your conversion rate. Your website should be like a highly-tuned racing car that provides a high performance and competitive driving experience. A website’s code, design and content are like the car’s engine, body and fuel respectively.
Is Your Real Estate Landing Page Leaking Money? The real estate and buy-to-let sector is highly competitive and derives most of its traffic from paid search advertising (i.e PPC and display advertising). For this reason it is especially important to optimise real estate landing page design when traffic is so expensive. I’ve already written about how to create a
Don’t Make Me Think! Steve Krug communicates almost everything he needs to say with the title of his book – Don’t make me think! Everything on a web page should be self-evident, obvious and self-explanatory. A good design should be intuitive and almost instantly recognisable for what it does or sells. If it isn’t that obvious you are probably doing
Secrets of Optimisation of Gambling Sites – Registration: In my first post on optimising gambling sites I covered the psychology behind using bonuses as an acquisition tool. In this post you will learn about the challenges of optimising account creation and registration forms. Regulation Forms and Account Creation: Registration forms for gambling sites are mandatory to ensure players meet minimum
What is Digital Skeuomorphism? Skeuomorphism is the design concept which uses ornamental design elements to create three dimensional effects to make items resemble their real-world counter-parts. Digital skeuomorphism is frequently used to provide a visual cue in the design of user interfaces and web design. This can help improve your conversion rate because it makes a design more intuitive. For
A broken user experience can completely kill conversions and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are much more likely to be noticed
Conversion Elite, Manchester, 2nd November 2017 Whenever I attend a conference I like to spend five minutes at the end of the event to write down the big take-outs. This helps me reflect on the key themes and it forces me to consider what I should change or add to my approach to conversion rate optimisation. Confirmation bias is the
Get free tools to increase Conversion! When you establish a digital start-up budgets are often very tight and yet it is important to have visibility of how your business is performing in the digital space and a strategy for conversion rate optimisation. When I advise start-ups on how to optimise their website the first thing I do is set them
What I learned from a Google 5 day design sprint I was recently asked to use my expertise in user behaviour and conversion optimisation to contribute to a Google 5 day design sprint run by New Haircut. It was a very intensive, but enjoyable five days working on a new digital concept. It’s a great way of making rapid progress
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