By - Ruchi Ruchi Goel

How Do Visual Design feedback Tools Help Optimise Websites?

Why visual design feedback? Insightful visual design feedback can prevent changes being made to your site that can damage the user experience and reduce your conversion rate.  Your website should be like a highly-tuned racing car that provides  a high performance and competitive driving experience. A website’s code, design and content are like the car’s engine, body and fuel respectively.

By - Neal Cole

What Makes A High Converting Real Estate Landing Page?

  Is Your Real Estate Landing Page Leaking Money? The real estate and buy-to-let sector is highly competitive and derives most of its traffic from paid search advertising (i.e PPC and display advertising). For this reason it is especially important to optimise real estate landing page design when traffic is so expensive. I’ve already written about how to create a

By - Neal Cole

11 Usability Insights From Don’t Make Me Think!

Don’t Make Me Think! Steve Krug communicates almost everything he needs to say with the title of his book – Don’t make me think! Everything on a web page should be self-evident, obvious and self-explanatory. A good design should be intuitive and almost instantly recognisable for what it does or sells. If it isn’t that obvious you are probably doing

By - Neal Cole

Why Are Registration Forms on Gaming Sites So Poor?

Secrets of Optimisation of Gambling Sites – Registration: In my first post on optimising gambling sites I covered the psychology behind using bonuses as an acquisition tool. In this post you will learn about the challenges of optimising account creation and registration forms. Regulation Forms and Account Creation: Registration forms for gambling sites are mandatory to ensure players meet minimum

By - Neal Cole

Does Skeuomorphism Improve Adoption of Technology?

What is Digital Skeuomorphism? Skeuomorphism is the design concept which uses ornamental design elements to create three dimensional effects to make items resemble their real-world counter-parts.  Digital skeuomorphism is frequently used to provide a visual cue in the design of user interfaces and web design. This can help improve your conversion rate because it makes a design more intuitive. For

By - Neal Cole

Skyrocket Conversions By Fixing Your User Experience

A broken user experience can completely kill conversions and yet many companies make changes without evidence and launch features no one wants. Why do companies put so little effort into fixing their user experience? Could it be that no one ever gets promoted for fixing a broken user experience, but shiny new features are much more likely to be noticed

By - Neal Cole

11 Insights From Conversion Elite 2017

Conversion Elite, Manchester, 2nd November 2017 Whenever I attend a conference I like to spend five minutes at the end of the event to write down the big take-outs. This helps me reflect on the key themes and it forces me to consider what I should change or add to my approach to conversion rate optimisation. Confirmation bias is the

By - Neal Cole

5 Free Digital Tools That Every Start-Up Should Have

Get free tools to increase Conversion! When you establish a digital start-up budgets are often very tight and yet it is important to have visibility of how your business is performing in the digital space and a strategy for conversion rate optimisation.  When I advise start-ups on how to optimise their website the first thing I do is set them

By - Neal Cole

Why Should You Use A Google 5 Day Design Sprint?

What I learned from a Google 5 day design sprint I was recently asked to use my expertise in user behaviour and conversion optimisation to contribute to a Google 5 day design sprint run by New Haircut. It was a very intensive, but enjoyable five days working on a new digital concept. It’s a great way of making rapid progress

By - Neal Cole

Web Form Design Best Practices To Optimise Conversions

62 Web Form Design Best Practices: Whether it’s a contact form, registration form or check-out process, web forms can be a significant barrier to conversion. Even a simple opt-in web form can create friction and anxiety about entering personal information online. A well designed and optimised web form  is an important feature of any website. People usually expect the option

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