Why Local SEO Marketing? As a local business owner, you are probably aware that reaching new customers is essential for growing your business. While traditional marketing such as newspaper ads and posters can target the older customers, if you want to broaden you customer appeal to a younger audience you’ll need to get acquainted with local SEO marketing. Even if you
Why Reputation Management? SEO for reputation management is one of the most talked about topics today. There are millions of consumers online looking at your various pages to make their purchasing decisions. This is a good thing, most of the time – people are informed and you get the chance to control your own narrative and public image. However, there
Should You Aim To Rank Top of Google? One of the biggest issues for digital marketers is the lack of understanding from prospective clients of what it actually takes to rank at the top of Google and why. Often this lack of understanding isn’t just coming from the client but from the agency or consultant as well. Businesses who have
Why Do SEOs Create A Private Blog Network? A private blog network (PBN) is a black-hat SEO technique for creating high quality backlinks to improve the domain authority and traffic for a site. PBNs hit the news in 2014 when Google tried to eliminate the benefits of sites using private blog networks to build backlinks. As any SEO expert will tell
Google Search Console is Free! When I advise start-ups on conversion rate optimisation the first thing I do is set them up with Google Search Console tool (previously Google Webmaster Tools). Unlike many free solutions Google Search Console provides webmasters with a comprehensive set of tools to inform and improve a site’s performance from an SEO, user experience and conversion
Updated 16/1/18: What Is Link Building? Establishing good quality back-links to your website though an SEO audit and link building activity is crucial to improving the credibility of your site. It’s one of the few ways that search engine spiders can tell if other people value your content. You can use an SEO audit tool to Identify what content
