Why Local SEO Marketing? As a local business owner, you are probably aware that reaching new customers is essential for growing your business. While traditional marketing such as newspaper ads and posters can target the older customers, if you want to broaden you customer appeal to a younger audience you’ll need to get acquainted with local SEO marketing. Even if you
Why Reputation Management? SEO for reputation management is one of the most talked about topics today. There are millions of consumers online looking at your various pages to make their purchasing decisions. This is a good thing, most of the time – people are informed and you get the chance to control your own narrative and public image. However, there
Should You Aim To Rank Top of Google? One of the biggest issues for digital marketers is the lack of understanding from prospective clients of what it actually takes to rank at the top of Google and why. Often this lack of understanding isn’t just coming from the client but from the agency or consultant as well. Businesses who have
Mobile First – New UX Strategies You Need Implementing mobile-focused UX (user-experience) is now more important than ever, as the mobile first index is progressively rolled out across all websites. The mobile version of your website is now used as the starting point for determining rankings. In the past, the desktop was always crawled first, and mobile was considered the
Why Bother With Voice Search Optimization? Are you prepared for the paradigm shift in SEO with the shift towards voice search? According to market statistics, by 2020, half of all internet searches will be via voice. Currently, it isn’t such a massive SEO strategy, but it is still useful. Although big brand mobile software and hardware manufacturers have managed to
PPC Marketing – Learn The Basics! PPC (Pay-Per-Click) marketing is an important source of leads or sales for many digital businesses. It is estimated that if we combine the USA and the UK marketers currently spend over $80 billion on digital advertising, with a large share of this accounted for by PPC. What is PPC Marketing? PPC marketing is a
What’s Important In Content Marketing? “Content is king” is one of those meaningless statements that some marketers use to justify content marketing for content marketing’s sake. Content is not king because without a clear purpose and customers who want to read and respond to it with a desired action it is worthless. Just like advertising, you can guarantee that a
Why Do SEOs Create A Private Blog Network? A private blog network (PBN) is a black-hat SEO technique for creating high quality backlinks to improve the domain authority and traffic for a site. PBNs hit the news in 2014 when Google tried to eliminate the benefits of sites using private blog networks to build backlinks. As any SEO expert will tell
Optimising Your Shopify Store Guest post by Jack Rubinstein: Shopify is a popular platform for ecommerce businesses. Shopify has more than one million active users and over $46 billion worth of products sold to-date, it is a ready-made site for entrepreneurs and small business owners who want to sell their goods to customers who are already there and looking to buy.
Word Clouds For Digital Marketing: Word clouds are a great creative tool that many of us love to play around with. They generate an image composed of words from content that has been submitted in the tool. The size of individual words in the word cloud indicates its frequency or importance. However, word clouds are also very useful tools for