Is Behavioural Science Key To Effective Marketing? In the book, The Growth Strategy That’s Being Ignored, Paul Rouke and other contributors argue that for conversion rate optimisation (CRO) to be a significant driver of growth a customer centric approach needs to be embedded into the company’s culture. This need to come from the C-suite down and requires aligning the customer experience
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- Posted in Behavioural Change, Behavioural Economics, Herd instinct, Market Research, Social proof, System 1 and System 2
By - Neal Cole