Category: Social proof

Social validation

Posted on 2nd May 201710th May 2018
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Posted in Behavioural Change, Behavioural Economics, Herd instinct, Market Research, Social proof, System 1 and System 2

How To Use Behavioural Science To Boost Conversions

Is Behavioural Science Key To Effective Marketing? In the book, The Growth Strategy That’s Being Ignored, Paul Rouke and other contributors argue that for conversion rate optimisation (CRO) to be a significant driver of growth a customer centric approach needs to be embedded into the company’s culture. This need to come from the C-suite down and requires aligning the customer experience

Tagged : behavioural economics, Behavioural Science, Blog, Implicit Motivations, Website Optimisation

Posted on 26th July 201611th May 2018
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Posted in Behavioural Economics, Brand, Cognitive Strain, Emotional context, Endowment Effect, Herd instinct, Loss Aversion, Psychology, Rewards, Social Learning, Social Networks, Social proof

By - Neal Cole

The Psychology of Pokemon Go

Learn the psychological secrets of Pokémon Go’s success! In just two weeks Pokemon Go, the augmented reality smartphone game designed by Niantic, achieved over 21 million active users in the US, more than Candy Crush did at its peak. The game’s popularity has quickly spread in other countries and it is now becoming a global phenomenon. So, why did Pokemon

Tagged : Blog, Gaming, growth hacking, Herd theory, Marketing planning, Pokemon Go, psychology