Does Exclusivity Sometimes Backfire? Many organisations offer their best customers exclusive rewards to acknowledge their value and to reduce churn amongst their most valuable customer segment. The entourage effect suggests this exclusivity can sometimes harm the effectiveness of a scheme where a VIP customer has a strong entourage. For example, in online gaming VIP players… Continue reading Does The Entourage Effect Impact Loyalty Schemes?
Learn the psychological secrets of Pokémon Go’s success! In just two weeks Pokemon Go, the augmented reality smartphone game designed by Niantic, achieved over 21 million active users in the US, more than Candy Crush did at its peak. The game’s popularity has quickly spread in other countries and it is now becoming a global… Continue reading The Psychology of Pokemon Go
Reward Psychology – Understanding Automatic Behaviour: To encourage visitors to undertake a new behaviour on your website, such as making a first purchase or playing a game, you might want to offer something to reward that activity. But when should you provide a reward and how do you encourage repetitive behaviour? This post examines reward psychology… Continue reading Reward Psychology & How To Motivate Customers To Return