By - Michelle Deery

How to Design Your Website For The Mobile-First Experience in 7 Easy Steps

Why Mobile-First? It doesn’t matter how awesome the desktop version of your website is, if you haven’t primed your website for the mobile experience you’ll be missing out on lots of potential sales. Your website needs to be optimized for everything when it comes to mobile, from the design to the overall shopping experience. The rise and rise of mobile

Using icons without labels can reduce the use of navigation elements
By - Neal Cole

Are Icons Without Labels Conversion Killers?

Are you annoying visitors by having icons without labels?  Labels are helpful right? Without labels we are unable to categorise products, services, websites, cars, even people and many other things. So WTF  – I keep coming across websites and apps that use icons without labels. Are they completely mad or do they think it is cool to create uncertainty and

By - Neal Cole

Is Your Mobile Only User Journey Leaking Cash?

  The Rise of The Mobile Only User: Since 2014 mobile devices have been the most used device to browse the internet. But this is only a transient stage in the shift towards the dominance of mobile devices. The real change is the mobile only user, where visitors rely solely on their mobile devices and never return to a laptop or PC.