Apps and the mobile marketing funnel: In today’s dynamic world, new mobile apps are launching at breakneck speed. The mobile app industry is evolving at a pace like never before, with a staggering 3.4 million apps in the Apple App Store alone. To get ahead of the competition, it is imperative that mobile app businesses understand how to discover, target,
Why Track SMS Marketing Campaigns in Google Analytics? Tracking SMS marketing campaigns in Google Analytics gives you the ability to measure the effectiveness of your SMS activity. This enables you to experiment and learn from mistakes and successes to optimise your SMS marketing campaigns and increase your conversion rate. SMS marketing has grown in importance as over
Why Mobile-First? It doesn’t matter how awesome the desktop version of your website is, if you haven’t primed your website for the mobile experience you’ll be missing out on lots of potential sales. Your website needs to be optimized for everything when it comes to mobile, from the design to the overall shopping experience. The rise and rise of mobile
Are you annoying visitors by having icons without labels? Labels are helpful right? Without labels we are unable to categorise products, services, websites, cars, even people and many other things. So WTF – I keep coming across websites and apps that use icons without labels. Are they completely mad or do they think it is cool to create uncertainty and
The Rise of The Mobile Only User: Since 2014 mobile devices have been the most used device to browse the internet. But this is only a transient stage in the shift towards the dominance of mobile devices. The real change is the mobile only user, where visitors rely solely on their mobile devices and never return to a laptop or PC.