Why Facebook Ads? You may be well versed with the benefits of advertising on Facebook and the massive reach this platform can give your business. But have you wondered why you have not seen an increase in traffic or your conversion rate in spite of spending so much on Facebook ads? Clearly, something’s amiss. In all probability, your
Why Local SEO Marketing? As a local business owner, you are probably aware that reaching new customers is essential for growing your business. While traditional marketing such as newspaper ads and posters can target the older customers, if you want to broaden you customer appeal to a younger audience you’ll need to get acquainted with local SEO marketing. Even if you
Natural Instincts Drive Our Behavior: Would you believe me if I said that deep inside we are still those savages who lived in caves and walked around in leather thousands of years ago? Of course, modern human beings are advanced and sophisticated creatures. We have iPhones and Tesla cars; we live in fancy houses and wear nice clothes (even though
Word Clouds For Digital Marketing: Word clouds are a great creative tool that many of us love to play around with. They generate an image composed of words from content that has been submitted in the tool. The size of individual words in the word cloud indicates its frequency or importance. However, word clouds are also very useful tools for
LinkedIn & The First Rule of Social Media Marketing: I recently saw this post on LinkedIn and wondered why some users were surprised by the negative comments it received. The post reads; “Last weekend I had the pleasure of travelling to Berlin on a private chartered plane. After being escorted through security ‘VIP’ , we were met with Prosecco before
Big business abandons blogging. Blogging is dead. Is it true? Yes, big companies are abandoning their blogs, probably because the ROI is difficult to calculate and shareholders complain too much. No, blogging is no more extinct than the last time it was declared a dead donkey. Hasn’t social media marketing taken over? Forget it. Social media is for fun, not
Why are social media marketing tools important? Social media marketing tools have become more valuable as the use of online social networks have exploded over the last decade. For many people social networks are one of their main sources of information and news. Millions of people share photos, messages and content every day on social media. Are social networks anything
Importance of peer-to-peer influence: Word of mouth is an important element of peer-to-peer influence. Our herd instinct is a powerful force in spreading new ideas, culture, products or behaviour. Without visibility a new practice or technology will not spread to the wider population. As a result word of mouth (WoM) marketing has grown in importance as businesses have recognised the
To Blog Or Not To Blog – That Is The Question! It’s FREE and easy to set up and maintain. Using a blog platform is very easy and it’s simple to choose from a range of free design templates. When you want to change the template you can do this for all your posts at the click of a
Do People Act in Isolation? People do not act in isolation because they are connected with many people though highly complex social networks which influence our behaviour. In ‘I’ll have what she’s having’; Mark Earls and his co-authors explain how social learning (i.e. imitating other people) acts as the engine for the spread of culture, human behaviour and
