Category: Social Media

10 Facebook Ad Targeting Tips to Reach the Right Audience

  Why Facebook Ads?   You may be well versed with the benefits of advertising on Facebook and the massive reach this platform can give your business. But have you wondered why you have not seen an increase in traffic or your conversion rate in spite of spending so much on Facebook ads? Clearly, something’s… Continue reading 10 Facebook Ad Targeting Tips to Reach the Right Audience

5 Important Factors to Consider for Effective Local SEO Marketing

Why Local SEO Marketing? As a local business owner, you are probably aware that reaching new customers is essential for growing your business. While traditional marketing such as newspaper ads and posters can target the older customers, if you want to broaden you customer appeal to a younger audience you’ll need to get acquainted with… Continue reading 5 Important Factors to Consider for Effective Local SEO Marketing

7 Neuromarketing Hacks To Skyrocket Your Blogging Success

Natural Instincts Drive Our Behavior: Would you believe me if I said that deep inside we are still those savages who lived in caves and walked around in leather thousands of years ago? Of course, modern human beings are advanced and sophisticated creatures. We have iPhones and Tesla cars; we live in fancy houses and… Continue reading 7 Neuromarketing Hacks To Skyrocket Your Blogging Success

5 Ways of Using Word Clouds to Enhance Digital Marketing

Word Clouds For Digital Marketing: Word clouds are a great creative tool that many of us love to play around with. They generate an image composed of words from content that has been submitted in the tool. The size of individual words in the word cloud indicates its frequency or importance. However, word clouds are… Continue reading 5 Ways of Using Word Clouds to Enhance Digital Marketing

Is LinkedIn The New Facebook?

LinkedIn & The First Rule of Social Media Marketing: I recently saw this post on LinkedIn and wondered why some users were surprised by the negative comments it received. The post reads; “Last weekend I had the pleasure of travelling to Berlin on a private chartered plane. After being escorted through security ‘VIP’ , we… Continue reading Is LinkedIn The New Facebook?

5 Reasons To Build A Business Blog Today

Big business abandons blogging. Blogging is dead. Is it true? Yes, big companies are abandoning their blogs, probably because the ROI is difficult to calculate and shareholders complain too much. No, blogging is no more extinct than the last time it was declared a dead donkey. Hasn’t social media marketing taken over? Forget it. Social… Continue reading 5 Reasons To Build A Business Blog Today

Over 50 Awesome Social Media Marketing Tools

Why are social media marketing tools important? Social media  marketing tools have become more valuable as the use of online social networks have exploded over the last decade. For many people social networks are one of their main sources of information and news. Millions of people share photos, messages and content every day on social… Continue reading Over 50 Awesome Social Media Marketing Tools

6 Myths About Word Of Mouth Marketing

Importance of peer-to-peer influence:   Word of mouth is an important element of peer-to-peer influence. Our herd instinct is a powerful force in spreading new ideas, culture, products or behaviour. Without visibility a new practice or technology will not spread to the wider population. As a result word of mouth (WoM) marketing has grown in… Continue reading 6 Myths About Word Of Mouth Marketing

How Do Social Networks Influence Consumer Behaviour?

    Do People Act in Isolation? People do not act in isolation, they connect with many people though highly complex social networks, this influences our behaviour. In ‘I’ll have what she’s having’; Mark Earls and his co-authors explain how social learning (i.e. imitating other people) acts as the engine for the spread of culture,… Continue reading How Do Social Networks Influence Consumer Behaviour?