By - Sabrina Sedicot

How to Benefit from Data-Driven Marketing Strategies

Why Data-Driven Marketing Strategies? Data-driven marketing has become a popular phrase among entrepreneurs, especially with the development of big data.  For users and business owners alike, there has never been an easier time to  satisfy one’s curiosity. Users can look up nearly everything online, which means business owners can do so as well. Data is being collected, stored and updated

By - Neal Cole

Be Like amazon! Even a Lemonade Stand Can Do It

7 Insights From ‘Be Like amazon’: Why are Amazon  so successful? Are there certain guiding principles that allow companies to be like Amazon to establish and sustain a dominant position in their market? How do these organisations make decisions to ensure their continued dominance? But why do some of these companies such as Kodak and Sears lose their way and

By - Neal Cole

How To Use Behavioural Science To Create New Habits:

Behavioural Change Through Habit Formation: Why is it when most people make New Year resolutions they don’t succeed in changing their behaviour? According to the psychologist BJ Fogg, the reason most attempts at behavioural change fail is that we don’t create new habits. However, marketing is all about behavioural change as if we don’t influence behaviour we have failed. Marketing

By - Neal Cole

Should You Hire A Conversion Rate Optimisation Consultant?

  Benefits of Hiring a conversion rate optimisation consultant? Many organisations are employing conversion rate optimisation specialists to set up CRO programmes, but what are the benefits of hiring a conversion rate optimisation consultant or agency? Companies often find that their CRO programmes fail to deliver the benefits they expect and so here are nine reasons why you should hire

By - Neal Cole

How To Create A High Performing Landing Page Design

  Why does your landing page design suck? Are you struggling with a conversion rate of less than 6% with your landing page design?  Are over 30% of your visitors bouncing and are your engagement metrics poor? Well, if  that is the case there is a strong likelihood that your page is suffering from one or more of the 7

Original ideas are rare, most innovation involves copying
By - Neal Cole

What is the most effective strategy for innovation?

Are there many original ideas? Have you noticed the obsession with originality and the desire to be first to market? Yet most of  the innovations that have shaped our world today are based on ideas or technology that were nothing new at the time. For instance, Apple didn’t invent the touch-screen smart phone. IBM created the first smart phone (known

Theresa May made the campaign about her leadership and this back-fired
By - Neal Cole

What Brands Learnt From The 2017 Election Campaign?

8 Marketing Lessons From Theresa May’s Campaign When Theresa May called the general election in April the polls were showing a lead for the Conservative Party of up to 20 points. It looked certain that May would get a much improved majority in parliament. However, during the course of the campaign the Conservative’s lead almost evaporated as Theresa May’s popularity

By - Neal Cole

7 Marketing Lessons From The Brexit Campaigns

Why Did Leave Win? The UK’s EU referendum result surprised many people outside the UK. But a review of the strategies used by the campaigns  gives some clear reasons for the outcome and provides some important lessons for marketers.  The Remain campaign was expected to win partly because of the uncertainty that leaving the UK would create. The fact that

Marketing strategy should use behavioural economics to provide a framework for behavioural change
By - Neal Cole

Can Behavioural Economics Save Marketing?

Marketing is a Discipline! In a recent podcast, Rory Sutherland, of Ogilvy and Mather UK,   said that the second client marketing departments are “reduced to ‘MarComs’ marketing is almost lost”. So why do organisations think marketing is solely about communications and not about behavioural change? Marketing communications is of course a fundamental element of the marketing mix, but marketing is a discipline and

By - Neal Cole

Linking market research to marketing strategy?

Action Planning & ROI: Client-side researchers sometimes feel that they are constantly being asked to justify the value of research insights. A frequent challenge from management  is how can we measure the benefits of insights and what specific decisions have been driven by research. Ideally management would like to understand how research links to either sales or costs. Demonstrating how

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