How is Coronavirus Changing Digital Marketing?

How has Coronavirus Changed Behaviour?   How will the Coronavirus crisis disrupt digital marketing and who will be the winners and losers? Coronavirus  has already resulted in major changes in consumer and organisational behaviour.  Many countries went into initial lockdowns and are now having to manage local lockdowns in response to spikes. Lockdown has had… Continue reading How is Coronavirus Changing Digital Marketing?

Digital Marketing Strategy: How to Structure A Plan?

Source: https://unsplash.com/photos/hpjSkU2UYSU   How to Develop a Digital Marketing Plan: When it comes to selling products and services to a geographically dispersed market, digital marketing can be the most effective and appropriate approach  to do so. Whether you own a brick and mortar business, a service, an eCommerce store, or an affiliate marketing website, your… Continue reading Digital Marketing Strategy: How to Structure A Plan?

What You Need To Know About Consumer Behaviour

Why Consumer Behavior? When you want to make a new product or create a marketing campaign, the most important thing you’ll be considering is consumer behaviour. Their behaviour and habits as well as their decision making process is what defines your next steps. So, consumer behaviour is something that you really need to understand well,… Continue reading What You Need To Know About Consumer Behaviour

How to Benefit from Data-Driven Marketing Strategies

Why Data-Driven Marketing Strategies? Data-driven marketing has become a popular phrase among entrepreneurs, especially with the development of big data.  For users and business owners alike, there has never been an easier time to  satisfy one’s curiosity. Users can look up nearly everything online, which means business owners can do so as well. Data is… Continue reading How to Benefit from Data-Driven Marketing Strategies

Be Like amazon! Even a Lemonade Stand Can Do It

7 Insights From ‘Be Like amazon’:   Why are Amazon  so successful? Are there certain guiding principles that allow companies to be like Amazon to establish and sustain a dominant position in their market? How do these organisations make decisions to ensure their continued dominance? But why do some of these companies such as Kodak… Continue reading Be Like amazon! Even a Lemonade Stand Can Do It

How To Use Behavioural Science To Create New Habits:

Behavioural Change Through Habit Formation: Why is it when most people make New Year resolutions they don’t succeed in changing their behaviour? According to the psychologist BJ Fogg, the reason most attempts at behavioural change fail is that we don’t create new habits. However, marketing is all about behavioural change as if we don’t influence… Continue reading How To Use Behavioural Science To Create New Habits:

Should You Hire A Conversion Rate Optimisation Consultant?

  Benefits of Hiring a conversion rate optimisation consultant?   Many organisations are employing conversion rate optimisation specialists to set up CRO programmes, but what are the benefits of hiring a conversion rate optimisation consultant or agency? Companies often find that their CRO programmes fail to deliver the benefits they expect and so here are… Continue reading Should You Hire A Conversion Rate Optimisation Consultant?

How To Create A High Performing Landing Page Design

  Why does your landing page design suck?   Are you struggling with a conversion rate of less than 6% with your landing page design?  Are over 30% of your visitors bouncing and are your engagement metrics poor? Well, if  that is the case there is a strong likelihood that your page is suffering from… Continue reading How To Create A High Performing Landing Page Design

What is the most effective strategy for innovation?

Are there many original ideas? Have you noticed the obsession with originality and the desire to be first to market? Yet most of  the innovations that have shaped our world today are based on ideas or technology that were nothing new at the time. For instance, Apple didn’t invent the touch-screen smart phone. IBM created… Continue reading What is the most effective strategy for innovation?

What Brands Learnt From The 2017 Election Campaign?

8 Marketing Lessons From Theresa May’s Campaign When Theresa May called the general election in April the polls were showing a lead for the Conservative Party of up to 20 points. It looked certain that May would get a much improved majority in parliament. However, during the course of the campaign the Conservative’s lead almost… Continue reading What Brands Learnt From The 2017 Election Campaign?