AI and the Marketing Revolution Digital marketing is experiencing substantial changes in the last few years due to the impact of Artificial Intelligence (AI). A report shows that over 60% of companies with an innovation strategy are using AI to identify opportunities in data they would have missed otherwise. But the new… Continue reading 8 Facts About AI in the Marketing Revolution
Why Data-Driven Marketing Strategies? Data-driven marketing has become a popular phrase among entrepreneurs, especially with the development of big data. For users and business owners alike, there has never been an easier time to satisfy one’s curiosity. Users can look up nearly everything online, which means business owners can do so as well. Data is… Continue reading How to Benefit from Data-Driven Marketing Strategies
Is blockchain technology a useful and valuable innovation or is it 99% hype? I’ve noticed lots of articles claiming that it will change digital marketing and advertising forever, but I’ve seen little evidence of live applications that solve any real problems. Can it really help with fraud, conversion rate optimisation or attribution? To get to the… Continue reading Blockchain Technology – Is It All Hype?