By - Sophie Krokida

10 Marketing Automation Techniques to Increase eCommerce Conversions

How To Use Marketing Automation in 2019 Does marketing automation represent a new phase in the role of marketing in business?Marketing is the lifeblood of every business, big or small. And it’s history goes a long way back, taking its modern form back to the Industrial Revolution. In recent times marketing has changed our lives radically  as it responded to

By - Zara Walker

How Remarketing Can Boost Sales for Your eCommerce Site

What is Remarketing? Have you ever noticed that one week you might google something about dog collars and within a few days, Facebook is displaying everything from dog treats to those collars you looked at… only cheaper? This is a clever technological advancement that is giving a substantial amount of power to businesses and marketers. But, that power isn’t only

By - Lilian Chifley

Digital Marketing Strategy: How to Structure A Plan?

Source: https://unsplash.com/photos/hpjSkU2UYSU   How to Develop a Digital Marketing Plan: When it comes to selling products and services to a geographically dispersed market, digital marketing can be the most effective and appropriate approach  to do so. Whether you own a brick and mortar business, a service, an eCommerce store, or an affiliate marketing website, your digital marketing strategy will determine

By - Patrick Foster

Why The LIFT Model Can Help Lift Your Email Conversion Rates

How To LIFT Your Email Conversions: We all need a little lift every now and then — even your email marketing. In an increasingly digital world, emails are vital drivers of conversions. As a result, it’s crucial that your campaigns are fine-tuned and perfected. But how? You might have heard of the LIFT model before. It’s a valuable way to

By - Daniela McVicker

7 secrets for email marketing that you mustn’t forget

Why is email marketing overlooked? With all the marketing tools and options available in today’s age it’s easy to overlook the value of email marketing. Electronic mail has always been one of the main staples of the internet as a whole and its role in marketing and advertising is still prominent. One of the main reasons why many people overlook

By - Neal Cole

5 Free Digital Tools That Every Start-Up Should Have

Get free tools to increase Conversion! When you establish a digital start-up budgets are often very tight and yet it is important to have visibility of how your business is performing in the digital space and a strategy for conversion rate optimisation.  When I advise start-ups on how to optimise their website the first thing I do is set them

By - Gareth Simpson

How to Use Emails to Encourage Click-Throughs

Email is a powerful marketing tool. Emails are cheap, easy to write, and help build long-term client and customer relationships. You can use emails for content marketing, lead generation, audience research, and so much more. Whatever you’re using email for, you need to always have a call to action in mind. In marketing, that’s usually getting people to click on

By - Lisa Winter

How to avoid the spam filter in eight easy steps

Keeping one step ahead of the spam filter! Internet Service Providers (ISPs) are constantly fighting a war against spam email. In December 2016 an estimated 61% of global email traffic was accounted for by spam messages and so unless your email campaigns are carefully designed and implemented there is a high chance that they could end up in your customer’s

By - Neal Cole

Email Marketing Strategies To Improve Conversion

  Why is email marketing important? Email has transformed how we do business and it has been recognised as the technology that has had the greatest impact on how we work over the past ten years. Email marketing also is vastly more effective at acquiring new customers than social media – almost 40 times that of Facebook and Twitter combined. However, on the average contact

By - Neal Cole

20 Top Email Address Checker Solutions Compared

20 Bulk Email address checker Software Solutions: Updated 16 October 2019: An email address checker is essential because email marketing can be one of the most effective ways of acquiring new customers and reactivating existing customers. However, research suggests that on the average contact list around 60% of emails are inactive as email address checker software is not regularly used.  So less

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