By - Sabrina Sedicot

How to Benefit from Data-Driven Marketing Strategies

Why Data-Driven Marketing Strategies? Data-driven marketing has become a popular phrase among entrepreneurs, especially with the development of big data.  For users and business owners alike, there has never been an easier time to  satisfy one’s curiosity. Users can look up nearly everything online, which means business owners can do so as well. Data is being collected, stored and updated

By - Jack White

Is Big Data Mostly Hype?

What is Big Data and What Does it Mean for Marketing? If you’re into technology and online marketing, then you’ve definitely heard of the big data concept. It’s everywhere. Since it’s so prevalent in online marketing guides, you might assume that it’s absolutely necessary to infuse your strategy with big data analytics. Is it? Some would disagree. When Wired published

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