By - Zara Walker

How Remarketing Can Boost Sales for Your eCommerce Site

What is Remarketing? Have you ever noticed that one week you might google something about dog collars and within a few days, Facebook is displaying everything from dog treats to those collars you looked at… only cheaper? This is a clever technological advancement that is giving a substantial amount of power to businesses and marketers. But, that power isn’t only

By - Paul Thornton

Google Ads Tips to Make You More Money in 2019

12 Google Ads Tips for 2019: Whether you’re new to Google Ads (previously called Google AdWords) or you’re thinking about taking a dive into online advertising in 2019, it’s important to know what you’re getting into. Whilst it’s pretty easy to open up a Google Ads account, getting the most out of your dollar is not as straightforward. Whilst our

By - Adela Belin

10 Facebook Ad Targeting Tips to Reach the Right Audience

  Why Facebook Ads?   You may be well versed with the benefits of advertising on Facebook and the massive reach this platform can give your business. But have you wondered why you have not seen an increase in traffic or your conversion rate in spite of spending so much on Facebook ads? Clearly, something’s amiss.  In all probability, your

By - Neal Cole

How To Get PPC Marketing Campaigns To Convert!

PPC Marketing – Learn The Basics! PPC (Pay-Per-Click) marketing  is an important source of leads or sales for many digital businesses. It is estimated that if we combine the USA and the UK marketers currently spend over $80 billion on digital advertising, with a large share of this accounted for by PPC. What is PPC Marketing? PPC marketing is a

By - Neal Cole

Why capturing imagination is more powerful than reason!

Do customers want to believe in what you are offering? Our imagination can be extremely vivid and is a powerful force in determining our behaviour. A good example of this is was how the Leave campaign in the EU referendum used the slogan “Let’s take back control” to try to convince people to vote for Brexit. This slogan was intended

Image of Kendall Jenner in Pepsi ad giving a can to policeman
By - Neal Cole

Was The Pepsi Ad Trying To Do The Wrong Job?

Ads have a job to do! How did Pepsi’s marketing team think the Kendall Jenner ad was going to work and why? Ads have a job to do, but what was the job for Pepsi? “Pepsi was trying to project a global message of unity, peace and understanding.” – according to a brand statement. The problem was in the execution

By - Neal Cole

Is Digital Marketing A Zero-Sum Game?

Predatory Thinking! I recently read an inspiring book, Predatory Thinking, by Dave Trott.  It’s a highly readable and engaging book full of brilliant anecdotes and short stories. It made me reflect on life and work. For me it has some great insights that are very salient to both digital marketing and conversion optimisation. Marketing is a zero-sum game, you can’t

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