How is Coronavirus Changing Digital Marketing?

How has Coronavirus Changed Behaviour? How will the Coronavirus crisis disrupt digital marketing and who will be the winners and losers? Coronavirus has already resulted in major changes in consumer and organisational behaviour. Many countries went into initial lockdowns and are now having to manage local lockdowns in response to spikes. Lockdown has had a… Continue reading How is Coronavirus Changing Digital Marketing?

How Remarketing Can Boost Sales for Your eCommerce Site

What is Remarketing?   Have you ever noticed that one week you might google something about dog collars and within a few days, Facebook is displaying everything from dog treats to those collars you looked at… only cheaper?   This is a clever technological advancement that is giving a substantial amount of power to businesses… Continue reading How Remarketing Can Boost Sales for Your eCommerce Site

10 Facebook Ad Targeting Tips to Reach the Right Audience

  Why Facebook Ads?   You may be well versed with the benefits of advertising on Facebook and the massive reach this platform can give your business. But have you wondered why you have not seen an increase in traffic or your conversion rate in spite of spending so much on Facebook ads? Clearly, something’s… Continue reading 10 Facebook Ad Targeting Tips to Reach the Right Audience

How To Get PPC Marketing Campaigns To Convert!

PPC Marketing – Learn The Basics! PPC (Pay-Per-Click) marketing is an important source of leads or sales for many digital businesses. It is estimated that if we combine the USA and the UK. Marketers currently spend over $80 billion on digital advertising, with a large share of this accounted for by PPC. What is PPC… Continue reading How To Get PPC Marketing Campaigns To Convert!

Why capturing imagination is more powerful than reason!

Do customers want to believe in what you are offering?   Our imagination can be extremely vivid and is a powerful force in determining our behaviour. History shows that people are often not rational in the choices they make and imagination is a more important driver of decision making.   For example, the Leave campaign… Continue reading Why capturing imagination is more powerful than reason!

Was The Pepsi Ad Trying To Do The Wrong Job?

Ads have a job to do! How did Pepsi’s marketing team think the Kendall Jenner ad was going to work and why? Ads have a job to do, but what was the job for Pepsi? “Pepsi was trying to project a global message of unity, peace and understanding.” – according to a brand statement. The… Continue reading Was The Pepsi Ad Trying To Do The Wrong Job?

Is Digital Marketing A Zero-Sum Game?

Predatory Thinking – Bring the champagne to the party!   Dave Trott’s Predatory Thinking is an inspiring book.  It’s a highly readable and engaging book full of brilliant anecdotes and short stories. It made me reflect on life and work. For me it has some great insights that are very salient to both digital marketing… Continue reading Is Digital Marketing A Zero-Sum Game?