Why Consumer Behavior? When you want to make a new product or create a marketing campaign, the most important thing you’ll be considering is consumer behaviour. Their behaviour and habits as well as their decision making process is what defines your next steps. So, consumer behaviour is something that you really need to understand well, in order to sell your
AI and the Marketing Revolution Digital marketing is experiencing substantial changes in the last few years due to the impact of Artificial Intelligence (AI). A report shows that over 60% of companies with an innovation strategy are using AI to identify opportunities in data they would have missed otherwise. But the new technology goes way beyond strategic decision-making because it
12 Google Ads Tips for 2019: Whether you’re new to Google Ads (previously called Google AdWords) or you’re thinking about taking a dive into online advertising in 2019, it’s important to know what you’re getting into. Whilst it’s pretty easy to open up a Google Ads account, getting the most out of your dollar is not as straightforward. Whilst our
Why Facebook Ads? You may be well versed with the benefits of advertising on Facebook and the massive reach this platform can give your business. But have you wondered why you have not seen an increase in traffic or your conversion rate in spite of spending so much on Facebook ads? Clearly, something’s amiss. In all probability, your
Why Local SEO Marketing? As a local business owner, you are probably aware that reaching new customers is essential for growing your business. While traditional marketing such as newspaper ads and posters can target the older customers, if you want to broaden you customer appeal to a younger audience you’ll need to get acquainted with local SEO marketing. Even if you
How To Create Lead Generating Content : If gaining leads through your website is the Holy Grail then web content is the map that takes you there. In a world of thousands if not millions of websites jostling for attention, quality content is what defines you and makes you stand out in a crowded marketplace. While there are many companies
How To LIFT Your Email Conversions: We all need a little lift every now and then — even your email marketing. In an increasingly digital world, emails are vital drivers of conversions. As a result, it’s crucial that your campaigns are fine-tuned and perfected. But how? You might have heard of the LIFT model before. It’s a valuable way to
Why Data-Driven Marketing Strategies? Data-driven marketing has become a popular phrase among entrepreneurs, especially with the development of big data. For users and business owners alike, there has never been an easier time to satisfy one’s curiosity. Users can look up nearly everything online, which means business owners can do so as well. Data is being collected, stored and updated
What is Big Data and What Does it Mean for Marketing? If you’re into technology and online marketing, then you’ve definitely heard of the big data concept. It’s everywhere. Since it’s so prevalent in online marketing guides, you might assume that it’s absolutely necessary to infuse your strategy with big data analytics. Is it? Some would disagree. When Wired published
Why is email marketing overlooked? With all the marketing tools and options available in today’s age it’s easy to overlook the value of email marketing. Electronic mail has always been one of the main staples of the internet as a whole and its role in marketing and advertising is still prominent. One of the main reasons why many people overlook