In October 2020, Google launched its machine learning web analytics platform, Google Analytics 4. GA4 not only offers advanced web analytics, but its predictive audiences can be used to identify which users are most likely to convert or churn. This allows marketers to create more effective campaigns in Google Ads for both remarketing and re-engagement. GA4 could also allow marketers
Why Track SMS Marketing Campaigns in Google Analytics? Tracking SMS marketing campaigns in Google Analytics gives you the ability to measure the effectiveness of your SMS activity. This enables you to experiment and learn from mistakes and successes to optimise your SMS marketing campaigns and increase your conversion rate. SMS marketing has grown in importance as over
How has Coronavirus Changed Behaviour? How will the Coronavirus crisis disrupt digital marketing and who will be the winners and losers? Coronavirus has already resulted in major changes in consumer and organisational behaviour. Many countries went into initial lockdowns and are now having to manage local lockdowns in response to spikes. Lockdown has had a huge impact on how
Data breaches are one of the biggest risks that businesses face in today’s world. Around 86% of business leaders see cyber security as their most concerning threat is data security. An often-overlooked benefit of hiring a market research service is its risk analysis, which will include an assessment of a business’s cyber security policies. This blog post is going to
Getting Customers Through The SaaS Marketing Funnel: How often do you hear the SaaS marketing funnel is all about rapidly growing subscriptions and reducing churn? These metrics are undoubtedly important to the success of your business but this one size fits all approach to the recurring subscription business model is problematic because it ignores the nature of your product
How To Use Marketing Automation in 2019 Does marketing automation represent a new phase in the role of marketing in business?Marketing is the lifeblood of every business, big or small. And it’s history goes a long way back, taking its modern form back to the Industrial Revolution. In recent times marketing has changed our lives radically as it responded to
What is Remarketing? Have you ever noticed that one week you might google something about dog collars and within a few days, Facebook is displaying everything from dog treats to those collars you looked at… only cheaper? This is a clever technological advancement that is giving a substantial amount of power to businesses and marketers. But, that power isn’t only
Source: https://unsplash.com/photos/hpjSkU2UYSU How to Develop a Digital Marketing Plan: When it comes to selling products and services to a geographically dispersed market, digital marketing can be the most effective and appropriate approach to do so. Whether you own a brick and mortar business, a service, an eCommerce store, or an affiliate marketing website, your digital marketing strategy will determine
Why Consumer Behavior? When you want to make a new product or create a marketing campaign, the most important thing you’ll be considering is consumer behaviour. Their behaviour and habits as well as their decision making process is what defines your next steps. So, consumer behaviour is something that you really need to understand well, in order to sell your
AI and the Marketing Revolution Digital marketing is experiencing substantial changes in the last few years due to the impact of Artificial Intelligence (AI). A report shows that over 60% of companies with an innovation strategy are using AI to identify opportunities in data they would have missed otherwise. But the new technology goes way beyond strategic decision-making because it