By - Daniela McVicker

5 Important Factors to Consider for Effective Local SEO Marketing

Why Local SEO Marketing? As a local business owner, you are probably aware that reaching new customers is essential for growing your business. While traditional marketing such as newspaper ads and posters can target the older customers, if you want to broaden you customer appeal to a younger audience you’ll need to get acquainted with local SEO marketing. Even if you

By - Grace Carter

Making Lead Generating Content Work For You

How To Create Lead Generating Content : If gaining leads through your website is the Holy Grail then web content is the map that takes you there. In a world of thousands if not millions of websites jostling for attention, quality content is what defines you and makes you stand out in a crowded marketplace. While there are many companies

By - Patrick Foster

Why The LIFT Model Can Help Lift Your Email Conversion Rates

How To LIFT Your Email Conversions: We all need a little lift every now and then — even your email marketing. In an increasingly digital world, emails are vital drivers of conversions. As a result, it’s crucial that your campaigns are fine-tuned and perfected. But how? You might have heard of the LIFT model before. It’s a valuable way to

By - Sabrina Sedicot

How to Benefit from Data-Driven Marketing Strategies

Why Data-Driven Marketing Strategies? Data-driven marketing has become a popular phrase among entrepreneurs, especially with the development of big data.  For users and business owners alike, there has never been an easier time to  satisfy one’s curiosity. Users can look up nearly everything online, which means business owners can do so as well. Data is being collected, stored and updated

By - Jack White

Is Big Data Mostly Hype?

What is Big Data and What Does it Mean for Marketing? If you’re into technology and online marketing, then you’ve definitely heard of the big data concept. It’s everywhere. Since it’s so prevalent in online marketing guides, you might assume that it’s absolutely necessary to infuse your strategy with big data analytics. Is it? Some would disagree. When Wired published

By - Daniela McVicker

7 secrets for email marketing that you mustn’t forget

Why is email marketing overlooked? With all the marketing tools and options available in today’s age it’s easy to overlook the value of email marketing. Electronic mail has always been one of the main staples of the internet as a whole and its role in marketing and advertising is still prominent. One of the main reasons why many people overlook

By - Neal Cole

How To Create A Powerful Tagline For Your Site

Should You Display A Tagline? Taglines were at one time all the rage. Now increasingly websites are ignoring one of the most valuable areas of real estate – the space next to the site ID.  Are marketers right to drop the tagline or is this a missed opportunity to communicate something important to your users? What is a tagline? A

By - Anna Kayfitz

Best Practices for Data Management for B2B Marketing

Good Data Management Ensures Data Is Your Biggest Asset: No one denies the importance of data in today’s B2B Marketing world. Now, more than ever, marketers are being challenged to generate leads for sales, increase their marketing ROI, improve partnerships and communications between the company and prospects or clients. Data can improve your overall marketing strategy at every step of

By - Neal Cole

How To Get PPC Marketing Campaigns To Convert!

PPC Marketing – Learn The Basics! PPC (Pay-Per-Click) marketing  is an important source of leads or sales for many digital businesses. It is estimated that if we combine the USA and the UK marketers currently spend over $80 billion on digital advertising, with a large share of this accounted for by PPC. What is PPC Marketing? PPC marketing is a

By - Neal Cole

Why capturing imagination is more powerful than reason!

Do customers want to believe in what you are offering? Our imagination can be extremely vivid and is a powerful force in determining our behaviour. A good example of this is was how the Leave campaign in the EU referendum used the slogan “Let’s take back control” to try to convince people to vote for Brexit. This slogan was intended

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