By - Margaret Reid

How to Boost Conversions Using Psychological Tactics

Why Do Psychological Tactics Work? Psychological tactics boost conversions because studies have shown that 90% of consumers’ buying decisions are influenced by emotions. In almost any case, a website will try to sell a product or a service. However, even though the product or service is great, your visitors might still not buy them. Why? Because you didn’t manage to

By - Neal Cole

How To Use Behavioural Science To Create New Habits:

Behavioural Change Through Habit Formation: Why is it when most people make New Year resolutions they don’t succeed in changing their behaviour? According to the psychologist BJ Fogg, the reason most attempts at behavioural change fail is that we don’t create new habits. However, marketing is all about behavioural change as if we don’t influence behaviour we have failed. Marketing

By - Neal Cole

17 Psychological Conversion Optimisation Tips

How To Apply Psychology To Conversion Optimisation: Conversion rate optimisation is about persuading visitors to convert. Persuasive content that  utilises psychological triggers can help you significantly improve your conversion rate. Outlined below are 17 ways you can use such techniques to more effectively engage your visitors to increase your conversions. 1. Ownership focuses our attention on what we might lose!

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