By - Neal Cole

Secrets of Optimising Gambling Sites – Bonuses

Bonuses on Gambling Sites : Until I moved to Gibraltar, the self-proclaimed home of online gambling sites, I had not given much thought to the challenges of optimising gambling sites and how they use bonuses to attract new customers. I previously worked in e-commerce and financial services so it was a bit of a change. Once I had completed a

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By - Neal Cole

Is Financial Decision Making Rational?

  Updated 16/1/18: There is a perception that decision making in financial services (FS) is far more rational than with fast moving consumer goods because  FS products have more long-term consequences.  Decision making in other sectors is often seen as more emotional and impulsive.  This view is strongly held among FS professionals but is there any evidence to support this

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