By - Neal Cole

Secrets of Optimising Gambling Sites – Bonuses

Bonuses on Gambling Sites : Until I moved to Gibraltar, the self-proclaimed home of online gambling sites, I had not given much thought to the challenges of optimising gambling sites and how they use bonuses to attract new customers. I previously worked in e-commerce and financial services so it was a bit of a change. Once I had completed a

By - Neal Cole

Is Financial Decision Making Rational?

  Updated 16/1/18: There is a perception that decision making in financial services (FS) is far more rational than with fast moving consumer goods because¬† FS products have more long-term consequences.¬† Decision making in other sectors is often seen as more emotional and impulsive.¬† This view is strongly held among FS professionals but is there any evidence to support this